India’s booming ceramic sector is about to receive another gigantic shot in the arm. According to sources, the Morbi-Thangadh region is all set to invest upwards of 9,000m. Rs in the coming year in a bid to improve the overseas competitiveness of the region’s products.
With the USA and Europe firmly on the export radar, companies in Gujarat see an improvement in service and quality as being key to assuring their ability to seize increasing levels of overseas market share.
There are over 400 units in the Morbi-Than region alone, which account for a total production of nearly 1.7 million sq metres of vitrified tiles per day - some 70 per cent of the country’s total production. At present a large chunk of this is consumed in the domestic market. While the export share is less than 14 per cent.
“The total investment this year, including in expansion and new units, is likely to touch the Rs 9 billion mark,” said Girish Pethapara, president, Gujarat Vitrified Tiles Association.
The Morbi-Than brand has already created a loyal market in Dubai and other African countries and is now looking to spread its wings further.
-by public dispatched report.
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