Making and selling tiles has never ending era. Indian Tile manufacturers accept that tile usage will continue to enlarge worldwide, although at a slower rate over the next few months. Global tile production has more than doubled every decade. Indian tile manufacturers believe that market will go up over the few years, but few consider a more middle-of-the-road 50 to 75% growth more to be expected. I personally believe there is the need of supplementary promotional advertising for the each tile industry. When asked to Haribhai, head of Shreeji Ceramic, he believes the consumption per individual will not get higher completely without an improved height of industry endorsement, government support, united direction and a nationwide ceramic association that is truly representative of the whole Indian tile industry.
Tile is a fashion industry and is influenced by the age group in which the designers and customers manage to balance the cost and quality with latest novelty items. New products are often determined by advance in innovative technology. The perfection of Multi-charged feeding has revolutionised the beautifying over polished vitrified tiles with infinite shades and color throughout the tile, but does the customer think the finished product is something that they are willing to pay extra? This is a problem facing many tile manufacturers in India. As the tile market grows over the next 5 years, we look forward to see more amounts of change and development, unlike the revolution that came with the beginning of the roller kiln 20 years ago or the digital printing technology which add high revolutionary depth of print and reduce wastage of color and green biscuits due to instantaneous quality. It doesn’t mean that there won’t be advances in products and manufacturing cost.
Latest study by Central Glass and Ceramics Research Institute said that they have invented a new body from Kutch district of Gujarat for Polished Vitrified Tiles which may reduces the production cost by removing Soda and Potash material to 30-40% and still maintain the quality of a tile. Gujarat Granito association has confirmed to implement the new changes in manufacturing process of polished vitrified tile during its last meet at Morbi. Gujarat tile manufacturers are delighted to get the benefit over high cost of Soda and Potash purchase from Rajasthan state. While a standard manufacturing process for tiles has been developed over recent years, utilisation was still needed in terms of labour costs and environmental impact. I believe it would be a fatal mistake to ignore research & development here, due to difficult economy, as equipment manufacturers must continue to offer the market increasingly innovative technological proposals.
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Pratik Patel, BDM
Shreeji Ceramic
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