“We recycle everything.” says Head of Shreeji Ceramic

Ceramic manufacturers and their suppliers have been busy rolling out ‘green’ products to meet the demands of consumers seeking products that are more environmentally friendly. But behind the scenes, these same companies are making significant changes to their manufacturing operations – in part to reduce their use of natural resources and to save money.
“We are implementing companywide green initiatives. We recycle everything.” says Haribhai Patel, head of Morbi based tiles maker Shreeji Ceramic. We operate nearly dozen production lines in four state-of-the-art manufacturing plants in Morbi (India) to manufacture a full range of ceramic and vitrified tiles.
In mid of 2012, the company started a new multi-charged vitrified tiles plant in Morbi. The facility incorporates several other green practices that will make their way into other Shreeji Ceramic plants. Our commitment to environmentally friendly efficiencies created a new culture within the company and fostered a new way of thinking about solving problems. While going green requires an upfront investment and a dedication from management, the rewards and benefits to the entire company are worth the effort.
Virtually every ceramic factory has some sort of scrap like slurry, burned-coal, cardboard, polishing tools, plastic, foam, boxes or other waste, most of which goes to recycler instead of landfill. If a ceramic producer doesn’t recycle, it’s likely missing out on some easy revenue and a means of keeping its plant tidy. Often, environmentally friendly efficiency efforts focus on energy conservation. Our one of wall tiles plant had been redesigned inside and out to preserve its character while applying completely new technologies in order to improve production efficiency and produce most recent products. The oldest plant in our group is also now under modification. It was redesigned completely in 2005 in order to achieve maximum manufacturing potential and lower manufacturing costs to deliver competitive prices.
By incorporating advanced technologies into the production lines, we are able to increase production, improve product quality, save energy and protect the environment. We believe that one of the most important factors of success for a business to employ, train and motivate top notch personnel and provide better working area for labour to work tirelessly and make our plants run at high capacity that meets our valuable customers continuous needs.
This 2013, we are increasing manufacturing capacity with the addition of two production kiln lines to target the rapidly growing demand of the high-definition digital wall tiles in various sizes.
Protecting people and the environment is our goal while manufacturing and delivering superior products to our clients.
We are improving our manufacturing plants and helping the planet because we are “Green Company Green Earth”.

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Pratik Patel, BDM
Shreeji Ceramic

New design opportunities with Colorup Digital Printed Tiles

We are maybe all familiar with inkjet printers and their numerous uses from printing paperwork, children’s homework, and photos, our own greeting cards etc. but industrial strength descriptions are also now being used to print designs on ceramic tiles with specially formulated inks. This opens up a whole new world of design possibilities in your homes with a variety of new decorative effects from our all new collection of Colorup Digital Printed Tiles.

Large, unique frescos can be created on ceramic floor or wall tiles in a cost-effective way that brings unique bathroom, kitchen or swimming pool tile designs within the budget of ordinary mortals. Any image that can be saved on a computer can now be printed on a ceramic tile.

With Colorup Digital Printed Tiles, your design can either be functional to a single tile, small mural or a large mural comprising many of individual tiles. All murals over 1M² are supplied with a detailed key-plan which clearly identifies each individual tile by its unique reference number.

Public art, information tiles or pictures of local interest can be created using Colorup Digital Printed Tiles Technology for underpasses and commercial areas. From store signage, feature walls, counter fronts and display settings to unique restaurant walls, frontages and open kitchen features, imaginative designs can be created.

Colorup Digital Printed Tiles will also be used for school projects where children get the opportunity to be involved in the design of tiles for their own school. Designs can be converted from paper or digital originals into Colorup Digital Printed tile or murals to enhance their surroundings.

So not only are there now a multitude of new design opportunities but we can also feel good knowing we are, in some small way, helping our environment.

Design to inspire.

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Pratik Patel, BDM
Shreeji Ceramic

New Year’s Message for 2013 from the Head of Shreeji Ceramic

 

 I am pleased to exchange my greetings on the beginning of a new year.

2012 was another exciting and challenging year for Shreeji Ceramic of being in the business and proudly ended another year on a beneficial note by overcoming all the hurdles. Due to the recent retail boom and new market trends in the ceramic sector, there is a lot of potential for Indian Ceramic industry to become the leading ceramic hub of the world.

It is indeed a proud moment for Shreeji Ceramic to retain its position as the India’s mounting ceramic manufacturer and undoubtedly, every Shreeji Ceramic employee, partner and client has played a major role towards the achievement of such a milestone which may have been unimaginable when we started production in 1999. I thank our clientele for their support and assurance to continue enhancing happiness from a group-wide outlook while remaining constantly aware that customers are the core of our business.

Many developments took place at Shreeji Ceramic during 2012. We focussed on developing new market segments and we were able to tap new markets by launching 800mm x 800m Multi-charged Vitrified Tiles & Ultra Pacific White Vitrified Tiles that has generated over-whelming response from our clients. We have recently launched Colorup Digital Printed Tiles Collection targeting India’s finest art seeking consumer segment that was not tapped earlier. Parking-proof Vitrified Tiles, which has achieved a remarkable credit. The key to our success is the ability to continuously develop innovative new range of products and anticipate the market requirements. So, we hope to continue with this success story in 2013.

It has become more difficult than ever to forecast the future due to the increasing competitiveness in our global business environment. To ensure that our company can overcome unforeseeable conditions and continue moving forward, we must accurately assess our environment, make sound decisions and then act quickly, which includes constantly prioritizing our activities and being creative. At the same time, we must speed up our operations by simplifying management structure, clarifying key challenges and communicating closely. As an organization, we have always believed in the importance of communication. The social media is a powerful medium of communication, so we have ensured that ours is up-to-date and informative. We shall continue to forge innovative technology-driven marketing tools to cater to the needs of our tech-savvy customers.

I earnestly believe that the year 2013 will be another challenging year and we are confident that we will be able to triumph over any hesitant barriers to ensure Shreeji Ceramic’s continued growth and progression of our brand development plans. I hope to see continued support from our clientele to ensure the year 2013 is scripted as another successful year in the magnificent chapters of Shreeji Ceramic’s history.

May I offer my best wishes to you, and to your family, for success, good health and happiness throughout the year 2013!

Yours Sincerely,

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Haribhai Patel
(Head of Shreeji Ceramic)