“We recycle everything.” says Head of Shreeji Ceramic

Ceramic manufacturers and their suppliers have been busy rolling out ‘green’ products to meet the demands of consumers seeking products that are more environmentally friendly. But behind the scenes, these same companies are making significant changes to their manufacturing operations – in part to reduce their use of natural resources and to save money.
“We are implementing companywide green initiatives. We recycle everything.” says Haribhai Patel, head of Morbi based tiles maker Shreeji Ceramic. We operate nearly dozen production lines in four state-of-the-art manufacturing plants in Morbi (India) to manufacture a full range of ceramic and vitrified tiles.
In mid of 2012, the company started a new multi-charged vitrified tiles plant in Morbi. The facility incorporates several other green practices that will make their way into other Shreeji Ceramic plants. Our commitment to environmentally friendly efficiencies created a new culture within the company and fostered a new way of thinking about solving problems. While going green requires an upfront investment and a dedication from management, the rewards and benefits to the entire company are worth the effort.
Virtually every ceramic factory has some sort of scrap like slurry, burned-coal, cardboard, polishing tools, plastic, foam, boxes or other waste, most of which goes to recycler instead of landfill. If a ceramic producer doesn’t recycle, it’s likely missing out on some easy revenue and a means of keeping its plant tidy. Often, environmentally friendly efficiency efforts focus on energy conservation. Our one of wall tiles plant had been redesigned inside and out to preserve its character while applying completely new technologies in order to improve production efficiency and produce most recent products. The oldest plant in our group is also now under modification. It was redesigned completely in 2005 in order to achieve maximum manufacturing potential and lower manufacturing costs to deliver competitive prices.
By incorporating advanced technologies into the production lines, we are able to increase production, improve product quality, save energy and protect the environment. We believe that one of the most important factors of success for a business to employ, train and motivate top notch personnel and provide better working area for labour to work tirelessly and make our plants run at high capacity that meets our valuable customers continuous needs.
This 2013, we are increasing manufacturing capacity with the addition of two production kiln lines to target the rapidly growing demand of the high-definition digital wall tiles in various sizes.
Protecting people and the environment is our goal while manufacturing and delivering superior products to our clients.
We are improving our manufacturing plants and helping the planet because we are “Green Company Green Earth”.

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Pratik Patel, BDM
Shreeji Ceramic